The days when crypto and blockchain were relegated to the sidelines are long gone. This disruptive technology is slowly but surely being moved to the center of the playing field, even in the sports industry. We’re not just talking about eSports gambling platforms. We’re talking about real-world interest and well-known names who are showing a keen curiosity for how blockchain technology can be incorporated into this fast-paced industry.
According to BBC, premier league football club, Arsenal, went on to sign a sponsorship deal with CashBet and even Barcelona’s Number 10 – Lionel Messi is keen on crypto. The five-time Ballon d’Or winner has previously said that he has been “digging deeper into blockchain and decentralized systems”.
Blockchain technology is a favorite option for industries that rely on record keeping, which is why it could be integrated well into the stadium ticketing process. Keeping track of the records attached to these tickets, for security and marketing purposes, could be a logistical nightmare. Many analysts in the past have highlighted the benefits of this technology, focusing on key areas such as streamlining the sports broadcasting rights business, drug testing etc.