Things have finally settled for Facebook, with regards to blockchain technology. After much probing, the social media giant finally gave in by hiring a new lead dedicated to its upcoming blockchain division. Evan Cheng, one of Facebook’s senior engineers, has been appointed to the position of “director of engineering, blockchain”, the first for the company. Chang, who was the director of engineering, programming languages, and runtimes before, is now heading up the blockchain division according to his LinkedIn profile. In May, Facebook’s head of the Messenger platform, David Marcus, was tasked with leading the team to further explore blockchain. Marcus is also on the board of directors at Coinbase.
There are important counter-trends to this – like encryption and cryptocurrency – that take power from centralized systems and put it back into people’s hands. One of the most interesting questions in technology right now is about centralization vs. decentralization.
– Mark Zuckerberg, CEO_ Facebook
It is a little ironic considering the issues regarding abuse of privacy and data harvesting that Facebook have been grappling with in the recent past. It is all very well harping on about the benefits of decentralization but when you own the most centralized social media platform on the planet those words carry little weight.
Regardless, the firm is forging on with a new blockchain engineer to explore opportunities for deployment of the technology. This follows its uturn on cryptocurrency advertising last month whereby the company decided that a total ban on the industry was not the best way forward. Those wanting to advertise crypto-related businesses on Facebook now need to submit an application and fulfill certain criteria. This effectively enables the social media giant to cherry pick or censor advertisers at its own whim which kind of centralizes things even further.