Streaming content is widely substituting traditional cable and television as the primary way for people to watch video content. According to a Pew Research Center survey, a whopping 61% of respondents aged 18-29 primarily use online streaming services to watch television. Streaming content is the wave of the future. SuccessLife is using blockchain to take the streaming content world even further by changing how personal development educational videos get distributed.
Streaming content has provided some unique benefits, such as more choice and flexibility for consumers and more targeted advertising opportunities for brands. But monetization of streaming content has always been difficult. Streaming services such as Netflix require a flat fee for monthly access, which means viewers who only use the service occasionally wind up subsidizing those who use it heavily. Streaming service users are also subject to the shifting whims and rights access of content providers, often discovering that a beloved TV show isn’t available on their chosen platform.
Content providers can now use blockchain’s transaction ledger to offer content directly to consumers, without middlemen such as centralized streaming providers (Netflix, Youtube, etc.) controlling the financial relationship between providers and consumers. Much as Bitcoin uses blockchain’s immutable ledger to enable transactions that don’t require third-party oversight, streaming content providers and consumers can use blockchain to exchange payment and content directly. Cutting out intermediaries provides higher revenue to content creators and more flexibility and reliability for consumers.